In a world where privacy is becoming a luxury even for ultra-high-net-worth (UHNW) individuals, one thing remains priceless: a good reputation. It's invisible, intangible, yet it holds immense power, offering protection in times of crisis, a competitive edge in the marketplace, and even family unity.

Acorn founder Sally Tennant was interviewed by David Bell, Founder of PCD Club, on her experiences working with families in KSA. Watch the full interview below.

Acorn founder Sally Tennant was interviewed by journalist Jason Mitchell for PCD Club’s digital magazine.

Amy Blackwell was invited by Dylan Samuel from Lombard Odier to discuss family office trends in private markets.

“The reality is running your own family office is like managing another business. Not sure my family and I have a bandwidth for this.” Real Estate Entrepreneur

Significant wealth comes with serious responsibilities, and family offices play an important role in helping families of wealth to manage, grow and protect their assets and coordinate the family’s most complex and important affairs.

Families and endowments benefit from genuinely long-term time horizons – an investment committee can bring fresh perspectives to this strategic advantage and enhance performance.

Family offices can provide a very exciting and rewarding career with unique challenges for a confident leader. However, there is fierce competition for talent and many family offices struggle to attract and retain the best candidates.

When a family builds a portfolio of focused investments where they have an edge, they become part of the specialist eco-system and the ‘go to’ investor in that market segment.

This February, Whitney Wolfe Herd, a mother aged 31, woke up $1.5 billion richer after Bumble, her dating app business, floated its shares on Nasdaq. She had built the business in less than six years.